HausWitch Home + Healing (2014-2017)

E-Commerce & Community

Branding, Custom Illustration, Packaging & Product Design, E-Commerce Website

HausWitch started as a hip, minimalist blog where Erica Feldmann curated moments from her home decorating side-gig. In 2014 she launched her Etsy store to what was an immediate cult following for the 6 OG spell kits, “HausCraft.” Now, HausWitch Home + Healing is a destination location for native Salem and tourists alike.